Wednesday, May 18 2022

Sophie goldschmidt was named President and CEO of US Ski & Snowboard this week, making her the first woman to lead the national governing body that has existed under various names since 1905.

She replaces the double Olympian Tiger Shaw, who has held the position since March 2014. Shaw will become a member of the board of directors of the US Ski & Snowboard Foundation.

Although she considers herself an avid skier, Goldschmidt is the first non-athlete to hold this position in at least 25 years. Bill MaroltShaw’s long-time successor is also an Olympic downhill skier.

Goldschmidt has extensive leadership and marketing experience at a handful of sports and entertainment properties including Adidas, WTA, NBA and England Rugby, although this is his first time with an American Olympic organization.

Most recently, she served as CEO of the World Surf League from July 2017 to February 2020. Goldschmidt will be relocating from Los Angeles to Park City, Utah, home to US Ski & Snowboard headquarters and the World-class training center of the Center of Excellence. .

When it kicks off on October 18, Goldschmidt will have less than four months to get up to speed in time for the Beijing 2022 Olympic Winter Games which begin on February 4.

“I am delighted to be the next leader in skiing and snowboarding in the United States,” Goldschmidt said in a statement. “My priority is to build on the solid foundations of the organization. Taking performance levels to new heights, increasing the number of participants and fans we engage with, in addition to creatively unlocking new values ​​and investments. I see important opportunities to further develop the profiles of sports and athletes, who are inspiring role models. “

US Ski & Snowboard oversees athletes – from grassroots to elite levels – for just over half of the Olympic Winter Games schedule.

In PyeongChang four years ago, 50 of the 102 events were in the six sport disciplines of skiing and snowboarding; in Beijing, that number rose to 55 out of 109.

The NGB has developed a tradition of recent excellence, accounting for 60.2% of US medals in the last three Games, which Goldschmidt will look to continue in Beijing and beyond.

Kikkan Randall, five-time Olympian and gold medalist in cross-country skiing in 2018, was co-chair of the research committee that appointed Goldschmidt.

“I am particularly excited about Sophie’s experience working directly with world class athletes in a myriad of sports; she really understands how to put athletes first, ”said Randall.

Goldschmidt will be the 10th woman to lead an American Olympic or Paralympic sport today, and the only one on the winter side.

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