Allyson Felix, who clinched his spot on the U.S. track and field team earlier this week for his fifth Olympics, announced the launch of his shoe company Saysh on Wednesday.
Felix left her long-standing partnership with Nike in 2019 after a dispute over the company’s lack of maternity protection following the birth of her daughter in November 2018. She signed a clothing contract with Athleta, which remains in force. place, but could not find any sneakers. sponsor and created his own.
Felix, 35, wore a track-studded version of the company’s first sneaker, the Saysh One, during the Olympic trials.
“Like many of us, I’ve been told to know my place,” Felix said in Saysh’s first YouTube video. “But here I am, ready to run for a brand I founded, designed for – and designed by – women. All of my experience of being a mom, raising a daughter, has helped me show myself as my true competitor. – inequality.
“Here I am, using my voice to create change for us as women, and for us as mothers, and for all women who want to be mothers. So here I am. I know my place.”
In an interview with Time about the launch, Felix said that the design of the Saysh One was specially designed for the contours of women’s feet by a designer and an engineer.
Felix is one of the most decorated track athletes in history and has nine Olympic medals, including six gold. She finished second in the 400m on Sunday to qualify for the team to Tokyo, and will compete in the 200m later this week.