GK Elite has announced partnerships with Olympic gold medalist Sunisa Lee, Olympic silver medalist Jordan Chiles and Olympian Shane Wiskus.
Along with Lee and Chiles, this marks Reading-based GK Elite’s first partnership with college gymnasts under the NCAA’s new policy that allows athletes to partner with brands around their name, image and likeness. GK Elite said their partnership with Wiskus aligns with their dedication to men’s gymnastics and growing the sport for current and future athletes.
As part of these partnerships, Lee and Chiles will each design a Signature collection of GK Elite training leotards. Each athlete’s first leotards are expected to launch in early November with a second launch towards the end of the month. Four additional seasonal launches will take place for both athletes throughout 2022. In addition to the collections, Lee and Chiles will support GK Elite products and initiatives.
“GK Elite has been with me throughout my life as a gymnast, from junior level to elite level, and I am delighted to work with them to launch my own new collections,” Lee said in a statement. “It’s a dream come true to take advantage of the new NCAA rules and have the opportunity to do amazing things with GK Elite as I prepare to start my college career.”
Chiles has also exclusively chosen GK throughout his competitive career. “I’ve always dreamed of having a line of leotards with my name on them, and I couldn’t be happier to partner with GK to make that dream come to life,” she said in a statement. “I love the fit and design of the GK Leotards and look forward to bringing that comfort and quality, along with my personal style and passion to a line of leotards for gymnasts of all ages.”
The addition of Wiskus comes after an exciting performance in Tokyo last summer and is a contender for the 2024 Games.
“I have loved gymnastics for a long time and I am proud to be an ambassador alongside GK to continue to show the world that men’s gymnastics is an exciting and exciting sport,” he said in a statement. “I appreciate GK’s dedication to the men’s gymnastics program and the support they have provided to all of us over many years. “